Summers in Iceland
Gudrun Erla grew up in Selfoss, Iceland. The long summer light, wild flora, and her grandmother's garden shaped the Nordic Summer fabric line.
How to Make a Quilted Table Runner Fast: the Stripology Method
Make a quilted table runner in an afternoon. GE Designs walks the fast Stripology cutting method, sizing, and finishing, plus pattern picks.
The Story Behind the GEasy Wool Pressing Mats
Built by Quilters. Designed for How Quilters Actually Work.
Wool pressing mats didn’t start out as a quilting product.
When Gudrun began teaching quilting classes years ago, she saw the same problem over and over again, long before wool mats became trendy. Quilters were trying to create better pressing results, but the tools simply weren’t keeping up with how they actually worked.
Red, White & Quilted
How Gudrun Erla followed a salesman's hunch from a small quilt shop in Iceland to America, and what red, white, and blue means in her fabric.
Christmas in July for Quilters: Why the Best Gifts Get Started in Summer
Christmas in July is the real start line for handmade quilted gifts. The calendar math, the six-month industry secret, and what to start now.
Why GE Designs Doesn't Sell Jelly Rolls (and What We Hand You Instead)
A jelly roll is 40 strips of fabric someone else chose for you. Here is why GE Designs doesn't stock them, and the cut-your-own method we built instead.
The Stories Behind Once Upon a Strip
The bedtime-reading origin of Once Upon a Strip: Terry Atkinson, Gudrun Erla, sixteen quilts named for characters that crossed three generations.
Why Gudrun Fell in Love with Quilt As You Go
If you’ve ever wished quilting could be faster, easier, and a little less overwhelming - you’re not alone. And neither was Gudrun.
Before GE Designs, before patterns and studios and batting kits, Gudrun was a busy mom in Iceland with a love for quilting… and a big problem.
My Six-Year-Old Grandson's First Quilt-As-You-Go Project
How my six-year-old grandson Johann made his first quilt-as-you-go project. Plus the four QAYG batting kits I'd put in a beginner's hands today.
FamFest 2026!
FamFest isn’t just another event - it’s the one weekend a year where the entire GE Designs community comes together right here in Chaska, Minnesota. Three days of quilting, creativity, and connection with Gudrun, Mr. HP, and the whole team.
Designer Spotlight: Tilda
Tilda is the creative brand of Norwegian designer Tone Finnanger, who founded the company in 1999. What began as a small creative venture quickly blossomed into an internationally beloved brand known for fabric collections, books, patterns, and whimsical characters.
Meet Goody’s Wideback Club (And Why It Completes the Set)
Goody’s Wideback Club takes the guesswork out of backing your quilts.
Every other month, you’ll receive:
- A curated 3-yard cut of premium wideback fabric
- Hand-selected to coordinate beautifully with many types of fabric styles
- Delivered right to your door - right when you need it
No more last-minute scrambling. No more settling. Just a perfect finish, every time.